Verity CU Auditions For Super Mom Spot
Sep 13, 2011 
Credit Union Journal Daily Briefing
Verity CU is continuing its popular Verity Mom program by conducting a search for a new Verity Mom to blog, create videos and connect with other moms online. The first Verity Mom, Rosemary Garner, won the opportunity via an online job competition in 2009. The one-year gig turned into two, but the credit union said it is now time for a new voice. The winner of the contest will secure a paid, part-time blogging position ($20,000, one-year contract), a laptop computer and a video camera. “Moms make most of the spending decisions in a family and they hold the most influence over where their children will eventually do their banking. We look at this as a multi-generational strategy,” said Shari Storm, chief marketing officer for Verity. The credit union said Verity Mom provides a platform to build a place where moms meet and talk, while providing Verity a chance to ask more questions and learn more about them, she added.
How the program works:
- Moms will visit veritymom.com, fill out the application, and upload a video and blog post. Deadline to apply is noon on Tuesday, Oct. 11
- Everyone can watch and participate as the applicants are narrowed down to three finalists
- Site visitors vote for the finalists they think should be the winner starting Oct. 19
- The winner will receive a part-time blogging contract worth $20,000 per year, a laptop computer and a Canon HD Video Camera
