Top

 

To find a Verity Branch, Shared Branching location, or ATM near you please use our Branch and Locator Tool.

Learn more about Shared Branching here.

Mailing Address
P.O. Box 75974
Seattle, WA 98175-0974

Headquarters Address
11027 Meridian Ave. N.
Seattle, WA 98133-5555

Email: Click here to use our secure e-mail form.

Telephone Teller
(206) 440-9090
(800) 323-4753

Member Services Center and branch inquiries (unless otherwise stated), call:
(206) 440-9000 or toll free
(800) 444-4589

Member Service Center Hours are Monday–Friday, 8 a.m.–5 p.m. and on Saturdays, 10 a.m.–2 p.m. PT.

Website
www.veritycu.com

Bill Hayes
President and CEO
» Email William

Shari Storm
Chief Marketing Officer
» Email Shari

Contact Verity Mom
This form does not yet contain any fields.
    Thursday
    Aug182011

    Standout With Innovative Marketing

    DateAug 18, 2011

    CreditUnions.com | By Rebecca McClay

    Mom-Friendly Messages: Verity Credit Union

    Verity Credit Union ($367M, Seattle, WA) is marketing to that demographic by creating kid-friendly branches and using more female-focused language. It changed the name of its checking from “Velocity Checking” to “Cartwheel Checking” and hired part-time spokesmom to blog about her experiences with the credit unions, says marketing director Shari Storm.

    “Mothers have a strong online presence,” Storm says. “Our goal is to have mom bring in the whole family. We do feel like it’s been a success.”

    Verity ensured that its campaign language made the product standout to women, who on average, make 85 percent of the financial decisions in their families, according to a she-conomy.com, a website that analyzes women-focused marketing.

    Since it launched the mom-friendly marketing, Verity has seen the average age of its member drop by two years, a statistic that Storm says is “really hard to get down.”

    » Original article

    PrintView Printer Friendly Version

    EmailEmail Article to Friend