Credit Union Times ON AIR: Marketing to Women
Jan 18, 2011
Credit Union Times ON AIR
Women continue to control more and more money, so how can you get them into your credit union? Jennifer O’Connell of PARTNERS+simons, a Boston-based brand communications firm, has two key strategies that allow for truly identifying with “her.” Shari Storm, senior vice president/chief marketing officer at Verity Credit Union, home of the VerityMom, discussed her CU’s programs to attract women. O'Connell, Storm, Credit Union Times Editor-in-Chief Sarah Snell Cooke and Senior Reporter Myriam DiGiovanni were joined by credit union advocate and marketer Roger Conant.




