#94: Inside look at the popular VerityMom campaign with Verity CU's Melina Young...
Nov 15, 2011 
CU Broadcast
Verity Credit Union started its VerityMom campaign last year holding a contest of Seattle area moms belonging to Verity CU to blog, produce videos, tweet, etc. for the credit union targeting moms.
The campaign was such a huge success, Verity is doing it again for 2012 – recently announcing their latest "Mom". (Congratulations Danielle Gahl!) We invited VerityMom campaign creator/manager, Melina Young, to provide us with reasons why Verity started this campaign, why target just moms, how they auditioned their 2011 "mom", campaign results, and more. It's a fascinating interview showing how today's credit unions can segment powerful portions of their membership to boost exposure as well as business. Melina does a great job giving us the inside scoop. Enjoy the show!
What you'll learn...
- Tell me about your VerityMoms program. What is it?
- How did this program start and why moms?
- How long have you been running this program?
- How has it benefited your credit union and ultimately your members?
- What do you think other credit unions can learn from this program?
- What are you looking for in a mom candidate?
- When will the new candidate be named and what does she do for Verity?
- Based on your expertise, what can credit unions in general do to better market themselves to gain members?
